What up, Pro?

what up, Pro?


we know you thrive on the go – you deserve education that works with your lifestyle which is why we're providing free, accessible education through our digital education platform. we're building a full library of styling, cutting and product knowledge, just for you.

be sure to follow us on fb for our #takeovertuesday live classes led by our wickedly talented team of inspirators (and yes, we looked it up, inspirator is a real word according to Merriam Webster).

so here you can meet our team of wickedly talented collaborators. they're educators by definition, BUT OH SO MUCH MORE than that, like insanely passionate stylists with years of knowledge and experience under their belt who inspire, create, innovate and resonate.

learn from them, follow them, and double tap...


aaron johnson – privé digital education creative director

just 15 short years ago, privé’s artistic director was that kid who entered a punk band, toured the country and couch surfed. when the band broke up a friend suggested that aaron should enter hair school, not knowing he would end up as one of the industry’s most respected artists. after realizing the personal effect he had on people, hairdressing became a passion for him.

“one of my favorite things about this industry is the variety of individuals i've had the pleasure of meeting. with my range of working behind the chair, teaching education in salons, being a platform artist, or as the artistic director for privé, i'm always inspired and motivated by the different people i come across.”

now, the two-time hairbrained video award winner (2015 video of the year, 2017 instagram video of the year) has been cutting hair exclusively for five years, enjoying the dramatic change it produces in both the client’s appearance and confidence. when this law and order svu bingeing hairstylist isn’t busy producing creative styles, he is working on his new salon location. when asked what aaron’s favorite privé product was, he answered with, “that’s like choosing your favorite child, i could never pick one! *whispers finishing texture spray* preach, aaron.

laurent d – privé inspirator

at the age of 15 years old, laurent d was starting a summer job in a hair salon in south france with hopes to save up for a drum set. he fell in love with the industry and packed his bags for new york 35 years ago.

with more than 50 years of experience, laurent traveled the globe spreading his innovative styles and artistic outlook, styling celebrity clientele for fashion weeks, movies, and editorial photo shoots.

after owning salons throughout the world, he opened in the most prestigious building in new york, the sherry-netherland. to inspire a new generation of the beauty industry, he found a group of talented stylists that could tackle a fresh approach to education. His best piece of advice for new stylists is to follow your dreams and stay humble, a key approach we endorse at privé.

“i want privé to become the favorite products of a new creative generation of hairstylists.”

after leaving france to pursue his passion, he’s been commuting between punta mita, new york, and los angeles with his wife of 35 years, fabienne. he spends his free time with his son, chelby, his two grandkids, max and rocco, and his two dogs.

want to collaborate with privé? click here to submit your work for review by our pack of Inspirators!
you may be our next takeover tuesday star.

Submit Your Work to Our Inspirators

privé PERKS

icymi – we're all about loyalty. stick with us and we'll take care of you ;)

here's how:

get $30 in free products for every $300 you spend. it's that simple. buy more, get more, buy more, get even more.

your rewards will be available at checkout, so pick your poison and we'll send it with your shipment.

take it home, put it on your backbar or add to your retail stock – just like it should be, you choose what's best for your business.

instant gratification, anyone?

shop our collection of promos, products and swag

social POP

facebook marketing program

you carved out 30 mins to update your social channels, but right as you start to edit your insta-masterpiece, you get a call to book a bridal party of 20, your rookie stylist needs help with a color correction and you remember that the new season of your FAVE show was just released on netflix…

we get it. when it comes to marketing on social media, you start with the best of intentions… but then life happens.

let privé také care of your facebook page and keep it fresh with weekly posts! we’ll POP in engaging content your fans will love, without you having to lift a finger or put down the shears!

the cost, you ask? zilch, zero, nada.

download social pop registration instructions

contact kacy

go ahead, netflix + chill. we got you.

What you need to register: 1 - You need to be on a desktop computer. 2 - you need to log in to your salon's facebook page

get on board!

want to carry our products in your salon?

privé is available via our network of professional distributor partners. for sales, please locate your state and contact your distributor using the information provided below. for digital education, please login here. states not represented by a Distribution Partner will be redirected to privé corporate, where you will get hooked up with one of our amazing sales reps.

west coast guru: lauren

[email protected]

east coast guru: jolene

[email protected]

West Coast

East Coast

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