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cheat sheet: making hair videos

01.10.2018

our inspirators have been working really hard to create tons of new how-to videos and we just can’t get enough. plus, we love helping them make great  videos for you. maybe you make videos too, so we’d like to share some tips!


before
first and foremost - come up with a really great look.
one day prior to releasing the look, post a “teaser” letting your viewers know you’ve got something brewing. if you’re doing a live video, give a little heads up 10 minutes early with a brief live and an introduction of yourself and the look.



during
make sure to take a before shot of front, back and sides.
if you’re doing a color, we suggest a top-down angle and some interior layers? if it’s a cut, a before video is great, with some movement for a really impactful comparison at the end.

introduce yourself and your model.
make sure to describe the hair as you begin. we want to know all the deets about texture and density - what’s your models name, by the way? 

next, give us an idea of what you’re going to do.
is your goal to remove weight from the hair or are you looking for a style that better fits the face shape.

describe what you’re doing while you work.
there’s no such thing as too much information in this case. your viewers probably have a wide range of experience and in order to include everyone, speak to the least experienced person.
if you’re doing a live video, have someone there to assist you and let you know the questions your viewers are asking. take advantage of their curiosity and help expand their knowledge on the topic. 



right at the end
when you’re done, show off your work.
we want to see all angles! encourage your model to show off her new look.

do a little self-promotion.
share your social handles with your viewers so they can continue to follow your work. do it for the gram ;)


so here’s some technical things:
shooting live videos
beforehand, practice and prepare your caption 
speak slowly and clearly
repeat your introduction halfway through (for those who just tuned in)
if you’re posting on someone else’s page, make sure you have access before you’re ready to go live

sound & lighting test
do a test video to check your sound and lighting.
you can even take it a step further by posting it privately.double-check that it looks and sounds good.

will someone be holding the camera?
focus on the action.when there’s movement, focus just in front of where you need to be.if you can’t keep up with the action, try zooming out a little.

which way will you hold your phone?
shoot vertically/portrait for instagram stories
shoot horizontally/landscape for facebook, youtube, and instagram posts

shooting live videos
beforehand, practice and prepare your caption 
speak slowly and clearly
repeat your introduction halfway through (for those who just tuned in)
if you’re posting on someone else’s page, make sure you have access before you’re ready to go live



do you make hair videos?
we’d love to know if this cheat sheet helps you!
you can even submit your work to our inspirators to be featured on our social platforms.let us know with a quick email or get at us on facebook or instagram @privehair




also, here's a cheat sheet you can save or print out for reference:



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