Privé's Concierge Program transforms your salons business through an increased
activity and awareness program. We will educate your chosen stylist (one designated
Concierge per salon per program period**) on Privé methodologies and marketing,
hone their presentation skills, and motivate through education that directly benefits
your salon, your bottom line.
After we've trained your hand-picked Concierge, they will return to your salon with
contagious inspiration! We provide a 6 month calendar of activities that outlines
their path to a complimentary two-day hands-on Ecole "Privé" Academy with our
Artistic Director, Franck Izquierdo, airfare and hotel included. (See winning levels
for more details.)
Salon Vivace Concierge Case Study:
In 2006, Salon Vivace committed to participation in the pilot Concierge Program.
Their retail sales increased by 38% over the previous period, from .45 pieces per
chair per day to .62 pieces per chair per day!!
Who is your Privé Concierge?
A motivated stylist in your salon who:
Wants to grow professionally.
Possesses the love of hairdressing.
Is viewed as a leader by their colleagues.
Is comfortable speaking in front of groups.
Provides excellent customer service.
Is computer savvy with computer access and a working email address.
Is task oriented with excellent follow-through.
Takes ownership of Privé retail sales within their salon, an
interest in stylist productivity, and use of Privé tools.
(Salon must designate one stylist to serve as the Concierge)
Why is it important to have a Concierge for your salon?
Your concierge will receive e-mails with all pertinent information for training.
(Note: To register as a Concierge you must first register as a stylist. Click SALON PROFESSIONAL
above, select STYLIST REGISTRATION and fill out the required information.)
Training: Where and When?
See Concierge Program home page for training locations and dates.
Privé Concierge Responsibilities and Description:
Attend Privé trainings and educational events that will provide you with the
tools to support the salon.
Educate salon stylists and staff on Privé history, product knowledge,
customer service, and techniques.
You will be an inspiration to all in the salon.
Perform in-salon classes, workshops and demonstrations.
Support the salon owner, manager, and staff.
Be the Privé expert within your salon.
Display and merchandise products.
Work with manager on Privé monthly product focus, and placing orders on-line.
Teach product knowledge to current and all new staff.
How are points earned?
The Concierge reward system is based on points earned the following ways:
Teaching product knowledge classes for salon staff and new hires.
Create monthly merchandising that reflects current product focus.
Achieving average chair per month Privé retail goal.
Launch new products to your salon.
Earn bonus points by winning monthly display contests and achieving
monthly salon sales goals.
Winning Levels:
1st Diamond Level- 3 pieces per chair per day: Winners receive a complimentary
two-day Ecole "Prive" Academy, airfare reimbursable up to $350* and two night hotel
accommodation*.
2nd Platinum Level- 2.5 pieces per chair per day: Winners receive a
complimentary two-day Ecole "Prive" Academy and airfare reimbursable up to
$350*.
3rd Gold Level- 2 pieces per chair per day: Complimentary two-day Ecole
"Prive" Academy.
* Certain rules apply.
** (There is a $300 charge for each additional stylist who wants to
attend the Concierge Training. Only one prize per salon is awarded.)
