A native of Biarritz, France, Laurent Dufourg began his remarkable
styling career as an apprentice in a trendsetting Parisian salon. He later opened
two exclusive European salons where his favorable reputation for artistic, cutting-edge
hairstyles attracted a fashionable and prestigious clientele.
Laurent then imported his French influenced techniques and style into
the United States where his international following of celebrity clientele continued
to grow. His reputation as a master stylist placed his services in high demand,
leading him to open two signature Privé salons in Los Angeles and Manhattan.
While Laurent continued to create innovative and trendsetting styles for his movie
and television clientele, he was inspired to develop a line of hair care formulas
that could perform up to the expectations of the most elite stylists and their clients.
Laurent’s discovery of this untapped need for a private reserve
of products led to the creation of Privé formule aux herbes, a premium hair
care collection. Returning to his French heritage, Laurent personally developed
select herbal blends to achieve the most challenging styles naturally. This array
of herbal blends provides extraordinary benefits to each Privé styling,
finishing, cleansing, conditioning and treatment formula.