A native of Biarritz, France, Laurent Dufourg began his remarkable styling career as an apprentice in a trendsetting Parisian salon. He later opened two exclusive European salons where his favorable reputation for artistic, cutting-edge hairstyles attracted a fashionable and prestigious clientele.

Laurent then imported his French influenced techniques and style into the United States where his international following of celebrity clientele continued to grow. His reputation as a master stylist placed his services in high demand, leading him to open two signature Privé salons in Los Angeles and Manhattan. While Laurent continued to create innovative and trendsetting styles for his movie and television clientele, he was inspired to develop a line of hair care formulas that could perform up to the expectations of the most elite stylists and their clients.

Laurent’s discovery of this untapped need for a private reserve of products led to the creation of Privé formule aux herbes, a premium hair care collection. Returning to his French heritage, Laurent personally developed select herbal blends to achieve the most challenging styles naturally. This array of herbal blends provides extraordinary benefits to each Privé styling, finishing, cleansing, conditioning and treatment formula.